Meet Our Team

Learn About Our Amazing Team

We specialize in e-commerce and regional brick-and-mortar retail solutions for manufacturers wanting to expand into new retail markets.

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SALES TEAM

Jim Boren
Jim BorenPresident
Jim Boren joined Philip J. Boren, Inc. in June 1978. He has personally worked with every account in the territory during his tenure…

Jim Boren joined Philip J. Boren, Inc. in June 1978. He has personally worked with every account in the territory during his tenure. He has been instrumental in all phases of the company’s growth and management for over 40 years. He has a hands-on management style and enjoys working with customers. Jim studied at University of Pacific and holds a BA from the University of Washington.

Jim’s other pursuits include mountaineering, skiing, tennis, trail running, and the arts.

Mike Koplitz
Mike KoplitzSenior Account Manager
Mike Koplitz joined Philip J. Boren, Inc. in July 1992. Mike has been in the home improvement industry since 1984…

Mike Koplitz joined Philip J. Boren, Inc. in July 1992. Mike has been in the home improvement industry since 1984. Prior to joining PJB, Mike spent over 8 years working in retail, hardware, and grocery industries, working his way up to store management. Mike’s wealth of product knowledge makes him a go-to person on product-related issues. Mike’s goal is to grow the business for both our manufacturers and customers while having each one’s best interest in mind. Mike handles various e-commerce and brick-and-mortar accounts.

Mike’s other interests include camping, hiking, and sports and is a big fan of the Seahawks and Mariners!

Roberto Welcome
Roberto WelcomeSenior Account Manager
Roberto Welcome joined Philip J. Boren, Inc. in April 2019. Roberto began his sales career in 1986, selling to military exchanges in Italy…

Roberto Welcome joined Philip J. Boren, Inc. in April 2019. Roberto began his sales career in 1986, selling to military exchanges in Italy and throughout Europe. He then moved to Dallas where he headed the Consumer Electronic division for a privately-owned manufacturer’s representative company. Moving to the Pacific Northwest in 2000 marked the beginning of a 19-year relationship selling major CPG brands to Costco Wholesale. Roberto received his business degree from Universita Degli Studi Di Napoli Federico II, Napoli, Italia.

Roberto’s other interests include Seahawks football, good food, music, outdoor activities, and cycling.

Karina Ceron
Karina CeronSenior Account Manager
Karina Ceron joined Philip J. Boren, Inc. in February 2013. Prior to joining PJB, she served four years in the U.S. Navy, where she provided administrative support to the Chief of Staff and Executive Officer of Commander Submarine U.S. Pacific Fleet…

Karina Ceron joined Philip J. Boren, Inc. in February 2013. Prior to joining PJB, she served four years in the U.S. Navy, where she provided administrative support to the Chief of Staff and Executive Officer of Commander Submarine U.S. Pacific Fleet. Karina’s background includes 5 years of administration support in the construction industry, working alongside engineers, distributors, and contractors. Karina received a BS in Business Administration Management from Hawaii Pacific University.

Karina’s other interests include traveling, running, and staying active.

Rob Dixon
Rob DixonAccount Manager
Rob Dixon joined Philip J. Boren, Inc. in May 2013. Rob has over 20 years’ experience in Home Improvement products and account management. He comes with a strong background in electrical, plumbing, and hardware categories…

Rob Dixon joined Philip J. Boren, Inc. in May 2013. Rob has over 20 years’ experience in Home Improvement products and account management. He comes with a strong background in electrical, plumbing, and hardware categories. Rob covers Oregon and Southwest Washington accounts. He handles all aspects of the accounts he calls on, including sales, marketing, and customer service, while representing the manufacturer’s need to reach their goals.

Rob’s other pursuits include playing soccer, music, and traveling.

Christiane Herrera
Christiane HerreraAssociate Account Manager
Christiane Herrera joined Philip J. Boren, Inc. in October 2018. Prior to joining PJB, she worked at SAVERS, Pacific Sales-Kitchen & Bath (Best Buy), The TJX Companies, Inc., and Big 5 Sporting Goods as an assistant buyer, merchant analyst…

Christiane Herrera joined Philip J. Boren, Inc. in October 2018. Prior to joining PJB, she worked at SAVERS, Pacific Sales-Kitchen & Bath (Best Buy), The TJX Companies, Inc., and Big 5 Sporting Goods as an assistant buyer, merchant analyst, and merchandising assistant respectively. Christiane graduated from California State University, Dominguez Hills with a BS in Business Administration with a Marketing Emphasis.

Christiane’s other interests include traveling, music, art, fashion, and interior design.

Clarey Maus
Clarey MausAssociate Account Manager
Clarey Maus joined Philip J. Boren, Inc. in March 2021. As a lifelong Seattleite, she has over a decade of experience in B2B and B2C sales with local businesses and non-profits…

Clarey Maus joined Philip J. Boren, Inc. in March 2021. As a lifelong Seattleite, she has over a decade of experience in B2B and B2C sales with local businesses and non-profits in the Pacific Northwest. Core competencies include entrepreneurship, negotiation and business development skills.  Prior to joining PJB, she was a Business Development Manager at a national workplace and roadway safety council.

Her interests include baking, crafting, party planning and day trips.

ECOMMERCE TEAM

Alex Simon
Alex SimonManaging Director, Ecommerce
Alex Simon joined Philip J. Boren, Inc. in July 2016. Alex brings strong experience in CPG Sales and Marketing, most recently as Senior Vendor Manager in Retail Home Improvement at Amazon…

Alex Simon joined Philip J. Boren, Inc. in July 2016. Alex brings strong experience in CPG Sales and Marketing, most recently as Senior Vendor Manager in Retail Home Improvement at Amazon. Alex’s strengths lie in analytics and helping brands achieve their marketing and e-commerce objectives. Alex earned a BS in Business from Indiana University Kelley School and an MBA with a specialization in brand and product management from the University of Wisconsin-Madison.

Alex’s other interests include tennis, sailing, and collecting PEZ dispensers.

Darren Tyo
Darren TyoDirector, Ecommerce
Darren Tyo joined Philip J. Boren, Inc. in April 2019. Darren brings over 30 years’ experience working in the automotive retail aftermarket. Prior to PJB, he worked at CSK Auto, O’Reilly Auto Parts, Carquest…

Darren Tyo joined Philip J. Boren, Inc. in April 2019.  Darren brings over 30 years’ experience working in the automotive retail aftermarket. Prior to PJB, he worked at CSK Auto, O’Reilly Auto Parts, Carquest. He most recently worked at Amazon as Manager of Vendor Management, overseeing teams on both the Automotive storefront and Prime Video. Darren thrives on cultivating business growth and maximizing sales opportunities.

Darren’s other interests include traveling, hunting, fishing, and trying new local restaurants.

Aaron Paul
Aaron PaulAccount Manager
Aaron Paul joined Philip J. Boren, Inc. in April 2016. He brings over 10 years of experience in customer service and 6 years in the world of eCommerce and website management. Prior to joining PJB…

Aaron Paul joined Philip J. Boren, Inc. in April 2016. He brings over 10 years of experience in customer service and 6 years in the world of eCommerce and website management. Prior to joining PJB, Aaron worked for two of the largest sports organizations in their respective leagues. Aaron graduated with a bachelor’s degree in Business Administration from Eastern Washington University.

Aaron’s other interests include football, camping, music, computers, and anything food related.

Adrian Muniz
Adrian MunizAccount Manager
Adrian Muniz joined Philip J. Boren in April 2021. Adrian brings over a decade of retail merchant experience, primarily in the fashion industry. Adrian’s career in fashion began in his senior year of college…

Adrian Muniz joined Philip J. Boren in April 2021. Adrian brings over a decade of retail merchant experience, primarily in the fashion industry. Adrian’s career in fashion began in his senior year of college as an intern/freelancer at Women’s Wear Daily/W Magazine. Adrian then worked in sales for Marc Jacobs at various locations across the Northeast, joining Macy’s Inc. as an Executive Trainee/Assistant Buyer in 2010. In 2015, Adrian started work as a Vendor Manager in Shoes and Apparel at Amazon. Adrian earned a bachelor’s degree from Brown University.

When he is not at work, Adrian can be found frequenting movie theatres across Seattle.

Amber Conn
Amber ConnAccount Manager
Amber Conn joined Philip J Boren in October 2019. She brings a strong background in e-commerce, site merchandising, and retail management. Her prior e-commerce experience includes…

Amber Conn joined Philip J Boren in October 2019. She brings a strong background in e-commerce, site merchandising, and retail management. Her prior e-commerce experience includes Account Manager for strategic soft lines (Apparel) at Amazon and Merchandise Specialist at Nordstrom. Amber earned a BA in Communication Studies at Western Washington University.

Amber’s other interests include trivia nights, traveling, and exploring the PNW.

Austin Bright
Austin BrightAccount Manager
Austin Bright joined Philip J. Boren, Inc, in January 2021. Prior to joining PJB, Austin was an e-commerce Category Specialist at IRIS USA where he managed business for some of the largest US retailers across…

Austin Bright joined Philip J. Boren, Inc, in January 2021. Prior to joining PJB, Austin was an e-commerce Category Specialist at IRIS USA where he managed business for some of the largest US retailers across multiple categories including home, office, arts and crafts, pet, furniture, and home appliances. He brings experience in buyer negotiation, promotional planning, product development, new product launch, and on-site merchandising. Austin graduated summa cum laude from Arizona Christian University with a degree in Business Administration.

His other interests include golfing, marathon running, reading, exploring new places, and spending time with family and friends.

Beth Manke
Beth MankeAccount Manager
Beth Manke joined Philip J. Boren in September 2019. She brings extensive experience in e-commerce, business development, merchandising, and data analysis, most recently as a member of…

Beth Manke joined Philip J. Boren in September 2019. She brings extensive experience in e-commerce, business development, merchandising, and data analysis, most recently as a member of the Digital Merchandising Team with Lowes.com. She earned her BS in Business Administration from the University of Washington.

Beth’s other interests include travel, hiking, skiing, and baking.

Kristin McDonald
Kristin McDonald Account Manager
Kristin brings over a decade of retail experience to PJB, working for major online retailers such as Amazon and Nordstrom.com. Her passions include launching new products…

Kristin brings over a decade of retail experience to PJB, working for major online retailers such as Amazon and Nordstrom.com. Her passions include launching new products, developing go-to-market strategies, forecasting trends, and studying customer behavior to improve merchandising and sales. Kristin earned her bachelor’s degree in Business Marketing with a minor in Fashion Merchandising from Central Washington University.

Kristin was born and raised in the Pacific Northwest. She enjoys all things mountains: skiing, hiking, backpacking, and enjoying beautiful views.

Maajid Khan
Maajid KhanAccount Manager
Maajid Khan joined Philip J. Boren, Inc in January 2020. Maajid brings strong e-commerce and analytics experience from his most recent role as a Vendor Manager in the Apparel category at Amazon…

Maajid Khan joined Philip J. Boren, Inc in January 2020. Maajid brings strong e-commerce and analytics experience from his most recent role as a Vendor Manager in the Apparel category at Amazon. Maajid’s strength lies in using marketing and large data sets to drive incremental growth. Maajid earned a BBA in Marketing with minors in Business Analytics and Management Information Systems from Villanova University.

Maajid’s other interest include sports, travel, fashion, and collecting sneakers.

Olivia Byron
Olivia ByronAccount Manager
Olivia Byron joined Philip J. Boren, Inc in January 2020. Olivia brings a strong background in e-commerce, marketing, data analysis, and retail management. Her prior work experience includes…

Olivia Byron joined Philip J. Boren, Inc in January 2020. Olivia brings a strong background in e-commerce, marketing, data analysis, and retail management. Her prior work experience includes positions at Tommy Bahama, Lowes, and Amazon. Olivia is passionate about finding creative solutions to problems and helping brands reach new customers. Olivia received her BS in Clothing Design from the University of Idaho.

Olivia’s other interest include traveling, hunting, reading, and fashion.

Sarah Miller
Sarah MillerAccount Manager
Sarah Miller joined Philip J. Boren, Inc. in September 2021. Sarah brings a wealth of knowledge gained from roles at both brick and mortar (Target, Old Navy) and e-commerce (Amazon) retailers…

Sarah Miller joined Philip J. Boren, Inc. in September 2021. Sarah brings a wealth of knowledge gained from roles at both brick and mortar (Target, Old Navy) and e-commerce (Amazon) retailers.  Most recently, Sarah maximized product selection efforts as a Program Manager for the expansion of Amazon.com into Mexico. Sarah’s strengths lie in her passion for retail and her ability to devise creative solutions to drive profitable sales. Sarah earned a BS from Syracuse University.

Sarah’s other interests include hiking, learning Spanish, and trying every new Seattle ice cream shop.

Shawna Shadlow
Shawna ShadlowAssociate Account Manager, Ecommerce
Shawna Shadlow joined Philip J. Boren, Inc. in April 2021. She brings strong experience in e-commerce account management and growing sales through visual merchandising and marketing…

Shawna Shadlow joined Philip J. Boren, Inc. in April 2021. She brings strong experience in e-commerce account management and growing sales through visual merchandising and marketing. Prior to joining PJB, Shawna worked at Washington Shoe Company, Amazon, and Zulily. She earned her BA in Apparel, Merchandising, Design, and Textiles from Washington State University. 

 

Shawna’s other interests include fashion & graphic design, music, art, and traveling. 

Andre Torres
Andre TorresSite Merchandising Manager, Ecommerce
Andre Torres joined Philip J. Boren, Inc. in April 2021. Andre has a wealth of experience in helping brands and retailers accelerate growth in eCommerce through content optimization, catalog organization, and…

Andre Torres joined Philip J. Boren, Inc. in April 2021. Andre has a wealth of experience in helping brands and retailers accelerate growth in eCommerce through content optimization, catalog organization, and digital marketing strategies. Leveraging his strengths in data analysis, project management, and collaborative leadership, Andre has delivered results in retail, CPG, and agency organizations.  He was most recently an Amazon Account Manager developing brand growth strategies at Buy Box Experts. Andre earned a BA in Latin American Studies from Tulane University.

Andre’s other interests include beach days, video games, and collecting pop culture artwork.

Tosha Maize
Tosha MaizeSite Merchandising Manager, Ecommerce
Tosha Maize joined Philip J. Boren, Inc. in April of 2021. Tosha has experience in retail, wholesale, and ecommerce sales channels. She is experienced in go-to-market strategy planning…

Tosha Maize joined Philip J. Boren, Inc. in April of 2021. Tosha has experience in retail, wholesale, and ecommerce sales channels.  She is experienced in go-to-market strategy planning, merchandise management, and vendor relations.  Additionally, Tosha has 11 years of International business experience. Prior to joining PJB, Tosha worked as a Senior Vendor Manager in the Fashion category at Amazon.  She earned a B.S. in Fashion from the University of Central Missouri and participated in a study abroad program focusing on international business.

Tosha is fluent in Dutch and enjoys running, hiking, and spending time with her children.

Kendra Tyboroski
Kendra TyboroskiAssociate Site Merchandising Manager, Ecommerce
Kendra Tyboroski joined Philip J Boren in June 2021. She has a diverse background across merchandising, marketing, and vendor management, including previous roles at Amazon, Nordstrom, and Target…

Kendra Tyboroski joined Philip J Boren in June 2021. She has a diverse background across merchandising, marketing, and vendor management, including previous roles at Amazon, Nordstrom, and Target.  Kendra received her bachelor’s degree in Business Administration and French from Regis University, and graduated with an MFA in Fashion Marketing from LIM College. 

 

Kendra’s other interests include running, road trips and baking.

Will Giersch
Will GierschSenior Content & Marketing Manager, Ecommerce
Will joined Philip J. Boren, Inc in March 2020. Will brings a strong agency background in digital marketing and advertising, including content, SEO/SEM, and paid search/PPC advertising…

Will joined Philip J. Boren, Inc in March 2020.  Will brings a strong agency background in digital marketing and advertising, including content, SEO/SEM, and paid search/PPC advertising.  Will most recently was an Account Director with 9 years’ experience managing prominent brands on Amazon’s platform.

Will is an expert in both Amazon Vendor Central platform and Amazon Advertising (paid search advertising), as well as multi-channel content (Walmart, global, syndication, and more). He helped many of the world’s top brands achieve optimal online sales, visibility, and market share with tailored ecommerce strategies via best-in-class product-detail content and paid search campaigns.  Will is also a talented project manager with experience in Agile/Scrum methodologies.

Will earned a B.A. in Journalism from University of Washington.

Will’s other interest include hiking and camping, competing in team sports, and playing with his young son.

Brian Willard
Brian WillardMarketing Manager, Ecommerce
Brian Willard joined Philip J. Boren, Inc. in September of 2020. Brian has excelled in digital marketing strategies for both consumer-packaged goods and consumer services, most recently as the North American Marketing Manager for…

Brian Willard joined Philip J. Boren, Inc. in September of 2020. Brian has excelled in digital marketing strategies for both consumer-packaged goods and consumer services, most recently as the North American Marketing Manager for a premium pet consumables manufacturer. Brian’s most notable strength is utilizing data and analytics to develop high-performing eCommerce campaigns focused on the individual customer journey. Brian earned a Bachelor of Arts in Business Administration, marketing & economics from the University of Washington. While in school, Brian served as a Student Senator and member of the Marketing Society.

Brian’s personal interests include travel, mixing music, and a profound love for giraffes.

Jacob Rosen
Jacob RosenAssociate Marketing Manager, Ecommerce
Jacob Rosen joined Philip J Boren, Inc. in August 2021. Jacob brings a proven track record of expanding brand awareness in competitive markets through eye-catching e-commerce sites…

Jacob Rosen joined Philip J Boren, Inc. in August 2021. Jacob brings a proven track record of expanding brand awareness in competitive markets through eye-catching e-commerce sites. He is an out-of-the-box thinker committed to implementing inventive and entrepreneurial ideas into daily operations to enable consistent revenue growth. Prior to joining PJB, Jacob worked as a Marketing Manager at Advance Plumbing & Heating Supply. Jacob attended Oakland Community College.

Jacob’s other interests include surfing, hiking, snowboarding, and cooking.

DATA SCIENCE TEAM

Stan Dotloe
Stan DotloeDirector, Data Science & Analytics
Stan joined Philip J. Boren, Inc. in August 2017. He has a passion for uncovering actionable insights through advanced analytics and data visualizations. Stan has conducted comprehensive training…

Stan joined Philip J. Boren, Inc. in August 2017. He has a passion for uncovering actionable insights through advanced analytics and data visualizations. Stan has conducted comprehensive training and brought award-winning machine learning solutions to companies of all sizes. Stan comes to us from Northwest Cadence where he was the Data Science Practice Lead. Prior to that, he was the Application Lifestyle Management Developer. Stan graduated from Pacific Lutheran University with a Bachelor of Science, focusing on Computer Science and Mathematics.

Stan’s other interests include reading, home automation, and resistance training.

Alexandra Pawlak
Alexandra PawlakPrincipal Software Developer
Alexandra Pawlak joined Philip J. Boren, Inc. in September 2018. She has a background in customer service and e-commerce retail. Alexandra holds a Master of Science in Computer Science and Systems…

Alexandra Pawlak joined Philip J. Boren, Inc. in September 2018. She has a background in customer service and e-commerce retail. Alexandra holds a Master of Science in Computer Science and Systems with a focus in Data Science from the University of Washington. Her graduate projects included advanced analytics and IoT.

Alexandra’s other interests include baking, reading, Whirlyball, and home improvement projects.

ADMINISTRATION TEAM

Emmy Murano
Emmy MuranoController
Emmy Murano joined Philip J. Boren, Inc. in December 2017. She brings over 20 years of public and corporate accounting experience. Emmy has worked at various companies, both large and small, but found her true passion is working for…

Emmy Murano joined Philip J. Boren, Inc. in December 2017. She brings over 20 years of public and corporate accounting experience. Emmy has worked at various companies, both large and small, but found her true passion is working for privately held companies where she could implement ideas for improving processes and procedures. Emmy graduated from California State University, Northridge with a BS in Business Administration with an option in Accounting and is a California CPA (retired).

Emmy’s other interests include dog rescue, home remodeling, and playing board games.

Jennifer Ouedraogo
Jennifer OuedraogoHuman Resource Manager
Jennifer Ouedraogo joined Philip J. Boren, Inc. in October 2021. Jennifer brings over 15 years of Human Resources expertise, from tech startups to large corporations. Prior to joining PJB, Jennifer was the National Director of Human Resources…

Jennifer Ouedraogo joined Philip J. Boren, Inc. in October 2021. Jennifer brings over 15 years of Human Resources expertise, from tech startups to large corporations. Prior to joining PJB, Jennifer was the National Director of Human Resources where she was a strategic business partner for senior leaders within the organization and responsible for the design, direction, and implementation of all HR activities.  She enjoys supporting people to achieve the organization’s visions and goals.

Jennifer’s other interests include exploring the beauty of the Pacific Northwest and spending time with her family and friends.

Patty O'Dea
Patty O'DeaOffice/Project Manager
Patty joined Philip J. Boren, Inc. in March 2017. Prior to joining PJB, Patty worked for over 15 years with The Hertz Corporation where she supported accounts encompassing mid-size up to Fortune 500 accounts. Patty brings extensive…

Patty joined Philip J. Boren, Inc. in March 2017. Prior to joining PJB, Patty worked for over 15 years with The Hertz Corporation where she supported accounts encompassing mid-size up to Fortune 500 accounts. Patty brings extensive experience in customer service, sales, and account management. Patty graduated with a BS in Business Management from Portland State University.

Patty’s other interests include hiking, music, and watching football.

Andra King
Andra KingAccountant/IT Support
Andra G. King joined Philip J. Boren, Inc. in October 2019. Andra started her accounting career at Ernst & Young, where she worked in the Fraud, Investigation and Dispute Services (FIDS) department. Andra’s other accounting roles include…

Andra G. King joined Philip J. Boren, Inc. in October 2019. Andra started her accounting career at Ernst & Young, where she worked in the Fraud, Investigation and Dispute Services (FIDS) department. Andra’s other accounting roles include work in the healthcare arena in both regional hospital and nonprofit healthcare organizations. Andra graduated from Glamorgan University, UK with an MSc in Forensic Accounting and is working towards her CPA.

Andra`s other interests include dancing, scrapbooking, and bartending.

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