With year 1 sales of just $300k, Brand C has come a long way in their Amazon journey now enjoying sales approaching $15 million – a 4700% increase since partnering with Philip J. Boren. The brand has a diverse portfolio of home products with challenging low ASP’s (average sales price) and heavy to ship items. Philip J. Boren’s initial task was to help the brand build out their presence on Amazon while fighting to maintain profitability for the brand, as well as for Amazon. As the brand grew product selection on Amazon, they started facing channel conflicts forcing a strategic selection change to help maintain their overall base retail business.
Once again, Philip J. Boren assisted in brand-building activities including digital marketing, content enhancements, search relevancy reviews, and direct fulfillment strategies. As the brand began scaling, Amazon took notice and implemented their AVN (Annual Vendor Negotiation) process. The Philip J. Boren team jumped in and ran point throughout the negotiation leveraging their internal Amazon knowledge to avoid major funding pitfalls commonly made by brands. Since then, we’ve expanded direct fulfillment operations and launched direct import offers allowing the brand to expand a profitable portfolio on the platform. The growth has been tremendous.