Meet Our Team

Learn About Our Amazing Team

We specialize in e-commerce and regional brick-and-mortar retail solutions for manufacturers wanting to expand into new retail markets.

SALES TEAM

Jim Boren
Jim BorenPresident
Jim Boren joined Philip J. Boren, Inc. in June 1978. He has personally worked with every account in the territory during his tenure…

Jim Boren joined Philip J. Boren, Inc. in June 1978. He has personally worked with every account in the territory during his tenure. He has been instrumental in all phases of the company’s growth and management for over 40 years. He has a hands-on management style and enjoys working with customers. Jim studied at University of Pacific and holds a BA from the University of Washington.

Jim’s other pursuits include mountaineering, skiing, tennis, trail running, and the arts.

Mike Koplitz
Mike KoplitzSenior Account Manager
Mike Koplitz joined Philip J. Boren, Inc. in July 1992. Mike has been in the home improvement industry since 1984…

Mike Koplitz joined Philip J. Boren, Inc. in July 1992. Mike has been in the home improvement industry since 1984. Prior to joining PJB, Mike spent over 8 years working in retail, hardware, and grocery industries, working his way up to store management. Mike’s wealth of product knowledge makes him a go-to person on product-related issues. Mike’s goal is to grow the business for both our manufacturers and customers while having each one’s best interest in mind. Mike handles various e-commerce and brick-and-mortar accounts.

Mike’s other interests include camping, hiking, and sports and is a big fan of the Seahawks and Mariners!

Roberto Welcome
Roberto WelcomeSenior Account Manager
Roberto Welcome joined Philip J. Boren, Inc. in April 2019. Roberto began his sales career in 1986, selling to military exchanges in Italy…

Roberto Welcome joined Philip J. Boren, Inc. in April 2019. Roberto began his sales career in 1986, selling to military exchanges in Italy and throughout Europe. He then moved to Dallas where he headed the Consumer Electronic division for a privately-owned manufacturer’s representative company. Moving to the Pacific Northwest in 2000 marked the beginning of a 19-year relationship selling major CPG brands to Costco Wholesale. Roberto received his business degree from Universita Degli Studi Di Napoli Federico II, Napoli, Italia.

Roberto’s other interests include Seahawks football, good food, music, outdoor activities, and cycling.

Karina De La Fuente
Karina De La FuenteSenior Account Manager
Karina De La Fuente joined Philip J. Boren, Inc. in February 2013. Prior to joining PJB, she served four years in the U.S. Navy, where she provided administrative support to the Chief of Staff and Executive Officer of Commander Submarine U.S. Pacific Fleet…

Karina De La Fuente joined Philip J. Boren, Inc. in February 2013. Prior to joining PJB, she served four years in the U.S. Navy, where she provided administrative support to the Chief of Staff and Executive Officer of Commander Submarine U.S. Pacific Fleet. Karina’s background includes 5 years of administration support in the construction industry, working alongside engineers, distributors, and contractors. Karina received a BS in Business Administration Management from Hawaii Pacific University.

Karina’s other interests include traveling, running, and staying active.

Rob Dixon
Rob DixonAccount Manager
Rob Dixon joined Philip J. Boren, Inc. in May 2013. Rob has over 20 years’ experience in Home Improvement products and account management. He comes with a strong background in electrical, plumbing, and hardware categories…

Rob Dixon joined Philip J. Boren, Inc. in May 2013. Rob has over 20 years’ experience in Home Improvement products and account management. He comes with a strong background in electrical, plumbing, and hardware categories. Rob covers Oregon and Southwest Washington accounts. He handles all aspects of the accounts he calls on, including sales, marketing, and customer service, while representing the manufacturer’s need to reach their goals.

Rob’s other pursuits include playing soccer, music, and traveling.

Christiane Herrera
Christiane HerreraAccount Manager
Christiane Herrera joined Philip J. Boren, Inc. in October 2018. Prior to joining PJB, she worked at SAVERS, Pacific Sales-Kitchen & Bath (Best Buy), The TJX Companies, Inc., and Big 5 Sporting Goods as an assistant buyer, merchant analyst…

Christiane Herrera joined Philip J. Boren, Inc. in October 2018. Prior to joining PJB, she worked at SAVERS, Pacific Sales-Kitchen & Bath (Best Buy), The TJX Companies, Inc., and Big 5 Sporting Goods as an assistant buyer, merchant analyst, and merchandising assistant respectively. Christiane graduated from California State University, Dominguez Hills with a BS in Business Administration with a Marketing Emphasis.

Christiane’s other interests include traveling, music, art, fashion, and interior design.

Clarey Maus
Clarey MausAssociate Account Manager
Clarey Maus joined Philip J. Boren, Inc. in March 2021. As a lifelong Seattleite, she has over a decade of experience in B2B and B2C sales with local businesses and non-profits…

Clarey Maus joined Philip J. Boren, Inc. in March 2021. As a lifelong Seattleite, she has over a decade of experience in B2B and B2C sales with local businesses and non-profits in the Pacific Northwest. Core competencies include entrepreneurship, negotiation and business development skills.  Prior to joining PJB, she was a Business Development Manager at a national workplace and roadway safety council.

Her interests include baking, crafting, party planning and day trips.

ECOMMERCE TEAM

Alex Simon
Alex SimonManaging Director
Alex Simon joined Philip J. Boren, Inc. in July 2016. Alex brings strong experience in CPG Sales and Marketing, most recently as Senior Vendor Manager in Retail Home Improvement at Amazon…

Alex Simon joined Philip J. Boren, Inc. in July 2016. Alex brings strong experience in CPG Sales and Marketing, most recently as Senior Vendor Manager in Retail Home Improvement at Amazon. Alex’s strengths lie in analytics and helping brands achieve their marketing and e-commerce objectives. Alex earned a BS in Business from Indiana University Kelley School and an MBA with a specialization in brand and product management from the University of Wisconsin-Madison.

Alex’s other interests include tennis, sailing, and collecting PEZ dispensers.

Darren Tyo
Darren TyoDirector
Darren Tyo joined Philip J. Boren, Inc. in April 2019. Darren brings over 30 years’ experience working in the automotive retail aftermarket. Prior to PJB, he worked at CSK Auto, O’Reilly Auto Parts, Carquest…

Darren Tyo joined Philip J. Boren, Inc. in April 2019.  Darren brings over 30 years’ experience working in the automotive retail aftermarket. Prior to PJB, he worked at CSK Auto, O’Reilly Auto Parts, Carquest. He most recently worked at Amazon as Manager of Vendor Management, overseeing teams on both the Automotive storefront and Prime Video. Darren thrives on cultivating business growth and maximizing sales opportunities.

Darren’s other interests include traveling, hunting, fishing, and trying new local restaurants.

Aaron Farance
Aaron FaranceAccount Manager
Aaron Farance joined Philip J. Boren, Inc. in October 2023. He brings over 12 years of experience in various aspects of account management. Fluent in both Spanish and German, Aaron has a proven track…

Aaron Farance joined Philip J. Boren, Inc. in October 2023. He brings over 12 years of experience in various aspects of account management. Fluent in both Spanish and German, Aaron has a proven track record of driving growth and success for clients on platforms such as Amazon, Walmart, eBay, Google Ads, and Facebook. He excels in utilizing visual content strategies, including images, videos, webpages, and infographics, tailored to individual product value propositions. Aaron holds an MBA in International Management and Spanish from Whitworth University, as well as a Bachelor of Arts in International Business and Spanish from Washington State University.

Aaron’s other interests include giving back to the community, swing dancing, rock climbing, and traveling.

Aaron Paul
Aaron PaulAccount Manager
Aaron Paul joined Philip J. Boren, Inc. in April 2016. He brings over 10 years of experience in customer service and 6 years in the world of eCommerce and website management. Prior to joining PJB…

Aaron Paul joined Philip J. Boren, Inc. in April 2016. He brings over 10 years of experience in customer service and 6 years in the world of eCommerce and website management. Prior to joining PJB, Aaron worked for two of the largest sports organizations in their respective leagues. Aaron graduated with a bachelor’s degree in Business Administration from Eastern Washington University.

Aaron’s other interests include football, camping, music, computers, and anything food related.

Austin Sherwin
Austin SherwinAccount Manager
Austin Sherwin joined Philip J. Boren, Inc. in August 2022. Austin has 7 years of experience in the e-commerce retail space. He has worked with many brands to help them grow sales, improve profitability, and…

Austin Sherwin joined Philip J. Boren, Inc. in August 2022.  Austin has 7 years of experience in the e-commerce retail space. He has worked with many brands to help them grow sales, improve profitability, and successfully bring new products to market. His entrepreneurial background provides him with unique insight into all aspects of running successful e-commerce businesses. He obtained a BS in Chemistry from Utah Valley University.

Austin’s other interests include rock climbing, backpacking, and playing music. He also enjoys traveling and learning languages, such as Spanish, Portuguese, French, and Russian.

Beth Manke
Beth MankeSenior Account Manager
Beth Manke joined Philip J. Boren, Inc. in September 2019. She brings extensive experience in e-commerce, business development, merchandising, and data analysis, most recently as a member of…

Beth Manke joined Philip J. Boren, Inc. in September 2019. She brings extensive experience in e-commerce, business development, merchandising, and data analysis, most recently as a member of the Digital Merchandising Team with Lowes.com. She earned her BS in Business Administration from the University of Washington.

Beth’s other interests include travel, hiking, skiing, and baking.

Kristin McDonald
Kristin McDonald Account Manager
Kristin McDonald brings over a decade of retail experience to Philip J. Boren, Inc., working for major online retailers such as Amazon and Nordstrom.com. Her passions include launching new products…

Kristin McDonald brings over a decade of retail experience to Philip J. Boren, Inc., working for major online retailers such as Amazon and Nordstrom.com. Her passions include launching new products, developing go-to-market strategies, forecasting trends, and studying customer behavior to improve merchandising and sales. Kristin earned her bachelor’s degree in Business Marketing with a minor in Fashion Merchandising from Central Washington University.

Kristin was born and raised in the Pacific Northwest. She enjoys all things mountains: skiing, hiking, backpacking, and enjoying beautiful views.

Maajid Khan
Maajid KhanAccount Manager
Maajid Khan joined Philip J. Boren, Inc in January 2020. Maajid brings strong e-commerce and analytics experience from his most recent role as a Vendor Manager in the Apparel category at Amazon…

Maajid Khan joined Philip J. Boren, Inc in January 2020. Maajid brings strong e-commerce and analytics experience from his most recent role as a Vendor Manager in the Apparel category at Amazon. Maajid’s strength lies in using marketing and large data sets to drive incremental growth. Maajid earned a BBA in Marketing with minors in Business Analytics and Management Information Systems from Villanova University.

Maajid’s other interest include sports, travel, fashion, and collecting sneakers.

Maeghan Hueber
Maeghan HueberAccount Manager
Maeghan joined Philip J. Boren in February of 2024. She brings with her a decade of eCommerce experience in various industries working with companies like Amazon, Eddie Bauer, and Tommy Bahama…

Maeghan joined Philip J. Boren in February of 2024. She brings with her a decade of eCommerce experience in various industries working with companies like Amazon, Eddie Bauer, and Tommy Bahama. Maeghan possesses a wealth of expertise in Marketing, Sales, Merchandising, and Data Analysis. She understands where to help brands find growth opportunities and achieve their goals in the digital space. Maeghan earned her BA in Business & Marketing from Western Washington University.

Born and raised in Washington State, Maeghan’s other hobbies include skiing, mountain biking, hiking, camping, cooking, and spending quality time with friends and family.

Olivia Byron
Olivia ByronAccount Manager
Olivia Byron joined Philip J. Boren, Inc in January 2020. Olivia brings a strong background in e-commerce, marketing, data analysis, and retail management. Her prior work experience includes…

Olivia Byron joined Philip J. Boren, Inc in January 2020. Olivia brings a strong background in e-commerce, marketing, data analysis, and retail management. Her prior work experience includes positions at Tommy Bahama, Lowes, and Amazon. Olivia is passionate about finding creative solutions to problems and helping brands reach new customers. Olivia received her BS in Clothing Design from the University of Idaho.

Olivia’s other interest include traveling, hunting, reading, and fashion.

Rob Vigesaa
Rob VigesaaAccount Manager
Rob Vigesaa joined Philip J. Boren, Inc. in September 2023. Rob brings extensive experience in strategic planning, advertising, marketing, and Amazon account management, most recently as…

Rob Vigesaa joined Philip J. Boren, Inc. in September 2023. Rob brings extensive experience in strategic planning, advertising, marketing, and Amazon account management, most recently as a Senior Amazon Account Manager at Buy Box Experts. He is highly regarded for his ability to lead the development of strategic business plans, drive sales performance, and oversee a wide range of activities related to eCommerce growth.  He specializes in new product launches, SEO, conversion rate optimization, and Amazon PPC advertising.

Rob’s other interests include building custom cars and motorcycles, fitness, music, reading and video games.

Shawna Shadlow
Shawna ShadlowAssociate Account Manager
Shawna Shadlow joined Philip J. Boren, Inc. in April 2021. She brings strong experience in e-commerce account management and growing sales through visual merchandising and marketing…

Shawna Shadlow joined Philip J. Boren, Inc. in April 2021. She brings strong experience in e-commerce account management and growing sales through visual merchandising and marketing. Prior to joining PJB, Shawna worked at Washington Shoe Company, Amazon, and Zulily. She earned her BA in Apparel, Merchandising, Design, and Textiles from Washington State University. 

 

Shawna’s other interests include fashion & graphic design, music, art, and traveling. 

Will Giersch
Will GierschSenior Content & Marketing Manager
Will joined Philip J. Boren, Inc in March 2020. Will brings a strong agency background in digital marketing and advertising, including content, SEO/SEM, and paid search/PPC advertising…

Will joined Philip J. Boren, Inc in March 2020.  Will brings a strong agency background in digital marketing and advertising, including content, SEO/SEM, and paid search/PPC advertising.  Will most recently was an Account Director with 9 years’ experience managing prominent brands on Amazon’s platform.

Will is an expert in both Amazon Vendor Central platform and Amazon Advertising (paid search advertising), as well as multi-channel content (Walmart, global, syndication, and more). He helped many of the world’s top brands achieve optimal online sales, visibility, and market share with tailored ecommerce strategies via best-in-class product-detail content and paid search campaigns.  Will is also a talented project manager with experience in Agile/Scrum methodologies.

Will earned a B.A. in Journalism from University of Washington.

Will’s other interest include hiking and camping, competing in team sports, and playing with his young son.

Andre Torres
Andre TorresSite Merchandising Manager
Andre Torres joined Philip J. Boren, Inc. in April 2021. Andre has a wealth of experience in helping brands and retailers accelerate growth in eCommerce through content optimization, catalog organization, and…

Andre Torres joined Philip J. Boren, Inc. in April 2021. Andre has a wealth of experience in helping brands and retailers accelerate growth in eCommerce through content optimization, catalog organization, and digital marketing strategies. Leveraging his strengths in data analysis, project management, and collaborative leadership, Andre has delivered results in retail, CPG, and agency organizations.  He was most recently an Amazon Account Manager developing brand growth strategies at Buy Box Experts. Andre earned a BA in Latin American Studies from Tulane University.

Andre’s other interests include beach days, video games, and collecting pop culture artwork.

Kendra Tyboroski
Kendra TyboroskiSite Merchandise Manager
Kendra Tyboroski joined Philip J. Boren, Inc. in June 2021. She has a diverse background across merchandising, marketing, and vendor management, including previous roles at Amazon, Nordstrom, and Target…

Kendra Tyboroski joined Philip J. Boren, Inc. in June 2021. She has a diverse background across merchandising, marketing, and vendor management, including previous roles at Amazon, Nordstrom, and Target.  Kendra received her bachelor’s degree in Business Administration and French from Regis University, and graduated with an MFA in Fashion Marketing from LIM College. 

 

Kendra’s other interests include running, road trips and baking.

Brian Willard
Brian WillardMarketing Manager
Brian Willard joined Philip J. Boren, Inc. in September of 2020. Brian has excelled in digital marketing strategies for both consumer-packaged goods and consumer services, most recently as the…

Brian Willard joined Philip J. Boren, Inc. in September of 2020. Brian has excelled in digital marketing strategies for both consumer-packaged goods and consumer services, most recently as the North American Marketing Manager for a premium pet consumables manufacturer. Brian’s most notable strength is utilizing data and analytics to develop high-performing eCommerce campaigns focused on the individual customer journey. Brian earned a Bachelor of Arts in Business Administration, marketing & economics from the University of Washington. While in school, Brian served as a Student Senator and member of the Marketing Society.

Brian’s personal interests include travel, mixing music, and a profound love for giraffes.

Jacob Rosen
Jacob RosenMarketing Manager
Jacob Rosen joined Philip J Boren, Inc. in August 2021. Jacob brings a proven track record of expanding brand awareness in competitive markets through eye-catching e-commerce sites…

Jacob Rosen joined Philip J Boren, Inc. in August 2021. Jacob brings a proven track record of expanding brand awareness in competitive markets through eye-catching e-commerce sites. He is an out-of-the-box thinker committed to implementing inventive and entrepreneurial ideas into daily operations to enable consistent revenue growth. Prior to joining PJB, Jacob worked as a Marketing Manager at Advance Plumbing & Heating Supply. Jacob attended Oakland Community College.

Jacob’s other interests include surfing, hiking, snowboarding, and cooking.

Reid Zuckerman
Reid ZuckermanAssociate Marketing Manager
Reid Zuckerman joined Philip J. Boren, Inc. in July 2023. Reid has 6 years of experience in the e-commerce retail space. He has worked with a multitude of online brands and specializes in…

Reid Zuckerman joined Philip J. Boren, Inc. in July 2023. Reid has 6 years of experience in the e-commerce retail space. He has worked with a multitude of online brands and specializes in digital marketing strategies through brand exposure and online advertising. With his background in online market analysis, Reid takes a data-driven approach to every advertising campaign he oversees to maximize revenue. Reid received his B.A. Economics from the University of Rochester.

Reid’s personal interests include writing and composing music with guitar as his primary instrument and snowboarding.

DATA SCIENCE TEAM

Stan Dotloe
Stan DotloeHead of Data Science
Stan joined Philip J. Boren, Inc. in August 2017. He has a passion for uncovering actionable insights through advanced analytics and data visualizations. Stan has conducted comprehensive training…

Stan joined Philip J. Boren, Inc. in August 2017. He has a passion for uncovering actionable insights through advanced analytics and data visualizations. Stan has conducted comprehensive training and brought award-winning machine learning solutions to companies of all sizes. Stan comes to us from Northwest Cadence where he was the Data Science Practice Lead. Prior to that, he was the Application Lifestyle Management Developer. Stan graduated from Pacific Lutheran University with a Bachelor of Science, focusing on Computer Science and Mathematics.

Stan’s other interests include reading, home automation, and resistance training.

Alexandra Pawlak
Alexandra PawlakPrincipal Software Developer
Alexandra Pawlak joined Philip J. Boren, Inc. in September 2018. She has a background in customer service and e-commerce retail. Alexandra holds a Master of Science in Computer Science and Systems…

Alexandra Pawlak joined Philip J. Boren, Inc. in September 2018. She has a background in customer service and e-commerce retail. Alexandra holds a Master of Science in Computer Science and Systems with a focus in Data Science from the University of Washington. Her graduate projects included advanced analytics and IoT.

Alexandra’s other interests include baking, reading, Whirlyball, and home improvement projects.

ADMINISTRATION TEAM

Emmy Murano
Emmy MuranoController
Emmy Murano joined Philip J. Boren, Inc. in December 2017, bringing over 20 years of experience in public and corporate accounting. Throughout her career, she has worked with companies of various sizes, but discovered her true passion lies…

Emmy Murano joined Philip J. Boren, Inc. in December 2017, bringing over 20 years of experience in public and corporate accounting. Throughout her career, she has worked with companies of various sizes, but discovered her true passion lies in working for privately held companies. Emmy’s expertise lies in implementing ideas to improve processes and procedures. She holds a BS in Business Administration with an option in Accounting from California State University, Northridge, and is a retired California CPA.

Emmy’s other interests include dog rescue, home remodeling, and playing board games.

Patty O'Dea
Patty O'DeaOffice/Project Manager
Patty joined Philip J. Boren, Inc. in March 2017. Prior to joining PJB, Patty worked for over 15 years with The Hertz Corporation where she supported accounts encompassing mid-size up to Fortune 500 accounts. Patty brings extensive…

Patty joined Philip J. Boren, Inc. in March 2017. Prior to joining PJB, Patty worked for over 15 years with The Hertz Corporation where she supported accounts encompassing mid-size up to Fortune 500 accounts. Patty brings extensive experience in customer service, sales, and account management. Patty graduated with a BS in Business Management from Portland State University.

Patty’s other interests include hiking, music, and watching football.

Andra King
Andra KingSenior Accountant
Andra G. King joined Philip J. Boren, Inc. in October 2019. Andra started her accounting career at Ernst & Young, where she worked in the Fraud, Investigation and Dispute Services (FIDS) department. Andra’s other accounting roles include…

Andra G. King joined Philip J. Boren, Inc. in October 2019. Andra started her accounting career at Ernst & Young, where she worked in the Fraud, Investigation and Dispute Services (FIDS) department. Andra’s other accounting roles include work in the healthcare arena in both regional hospital and nonprofit healthcare organizations. Andra graduated from Glamorgan University, UK with an MSc in Forensic Accounting and is working towards her CPA.

Andra`s other interests include dancing, scrapbooking, and bartending.

Melissa Fosse
Melissa FossePayroll/Human Resource Manager
Melissa Fosse joined Philip J. Boren, Inc. in October 2023. Melissa is a seasoned professional who brings over eight years of experience in payroll, benefits, and human resources. Her background includes working with a diverse range of…

Melissa Fosse joined Philip J. Boren, Inc. in October 2023.  Melissa is a seasoned professional who brings over eight years of experience in payroll, benefits, and human resources. Her background includes working with a diverse range of organizations, from large corporations to small businesses, encompassing private, publicly owned, and governmental sectors. Melissa is highly skilled in handling multi-state payrolls and compliance. She is a firm believer in fostering a positive work environment where employees not only thrive but also find fulfillment in their professional journey.

Melissa’s other interests include cosplay design and tailoring, Dungeons & Dragons, and relaxing with a good book.

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