Our People

Who are you going to call in the West? No one has more friends in the right places than Philip J. Boren, Inc.

Strong buyer relationships are the foundation of our success. Our independence and self-sufficiency keep manufacturers from having to “baby-sit their reps”. Our retail friends need your new ideas, new lines and new items. We understand you need exposure, sales development and profitable new markets.

Contact us now for more about what Philip J. Boren, Inc. can do for your company.


Sales Team

Jim Boren – President


Jim Boren joined Philip J. Boren, Inc. in June 1978. He has personally worked with every account in the territory during his tenure. He has been instrumental in all phases of the company’s growth and management for over 35 years. He has a hands-on management style and enjoys working with customers. Jim studied at University of Pacific and holds a B.A. from the University of Washington.

Jim’s other pursuits include mountaineering, skiing, tennis, trail running and the arts.

Mike Koplitz – Senior Account Manager


Mike Koplitz joined Philip J. Boren, Inc. in July 1992. Mike has been in the home improvement industry since 1984. Prior to joining PJB, Mike spent over 8 years working in retail hardware and grocery industries working his way up to store management. Mike’s wealth of product knowledge makes him a go to person on product related issues. Mike’s goal is to grow the business for both our manufacturers and customers while having each ones best interest in mind. Mike handles various E-Commerce and brick and mortar accounts.

Mike’s other interests include camping, hiking, sports and he is a big fan of the Seahawks and Mariners!

Roberto Welcome – Senior Account Manager

Roberto Welcome joined Philip J. Boren, Inc. in April 2019. Roberto began his sales career in 1986, selling to military exchanges in Italy and throughout Europe prior to moving to Dallas where he headed the Consumer Electronic division for a privately-owned manufacturers’ representative company. Moving to the Pacific Northwest in 2000 marked the beginning of a 19-year relationship selling major CPG brands to Costco Wholesale.
Roberto received his Business degree from Universita Degli Studi Di Napoli Federico II, Napoli, Italia.

Roberto’s other interests include Seahawks football, good food, music, outdoor activities, and cycling.

Karina Ceron – Account Manager


Karina Ceron joined Philip J. Boren, Inc. in February 2013. Prior to joining PJB, she served four years in the U.S. Navy, where she provided administrative support to the Chief of Staff and Executive Officer of Commander Submarine U.S. Pacific Fleet. Karina background includes 5 years of administration support in the construction industry, working alongside engineers, distributors and contractors. Karina received a BS in Business Administration Management from Hawaii Pacific University.

Karina’s other interest include: Traveling, running and staying active.

Rob Dixon – Account Manager


Rob Dixon joined Philip J. Boren, Inc. in May 2013.  Rob has over 20 years experience in Home Improvement products and account management.  He comes with a strong background of Electrical, Plumbing & Hardware categories.  Rob covers Oregon and Southwest Washington accounts.  He handles all aspects of the accounts he calls on, including sales, marketing and customer service, while representing the manufacturer’s need to reach their goals.

Rob’s other pursuits include playing soccer, music and traveling.



Christiane Herrera – Associate Account Manager

Christiane Herrera joined Philip J. Boren, Inc. in October 2018. Prior to joining PJB, she worked at SAVERS, Pacific Sales-Kitchen & Bath (Best Buy), The TJX Companies, Inc., and Big 5 Sporting Goods, as an assistant buyer, merchant analyst, and a merchandising assistant respectively. Christiane graduated from California State University, Dominguez Hills with a B.S. in Business Administration with a Marketing Emphasis.

Christiane’s other interests include traveling, music, art, fashion, and interior design.

Tiffani Husain – Associate Account Manager

Tiffani Husain joined Philip J. Boren, Inc. in February 2018. Tiffani brings just over 16 years of upscale retail management to PJB. Prior to joining PJB, Tiffani worked as a Manager for LaBelle Salon. Tiffani’s expertise lies in inventory management, marketing, and growing successful client relationships. She earned her BA in Communications from DeVry University.

Tiffani’s other interest include dancing, writing, and creating art using multiple mediums.

Kristof Telegdy – Assistant Account Manager

Kristof Telegdy joined Philip J. Boren, Inc. in June 2018. Prior to joining the PJB team, Kristof spent 5 years with Aegis Living as the Life Enrichment Director.  He brings a wealth of knowledge in both customer service and administration skills. His responsibilities include customer service, facility, account and sales support.  Kristof received his Associates degree in Business Administration and Management from Bellevue College.

Kristof’s other interests include skiing, hiking, and 4×4 exploring with his Jeep.

eCommerce Team

Alex Simon – Managing Director, eCommerce


Alex Simon joined Philip J. Boren, Inc. in July  2016. Alex brings strong experience in CPG Sales and Marketing most recently as Senior Vendor Manager in Retail Home Improvement at Amazon. Alex’s strengths lie in analytics and helping brands achieve their marketing and e-commerce objectives. Alex earned a BS in Business from Indiana University Kelley School and an MBA with a specialization in brand and product management from the University of Wisconsin-Madison.

Alex’s other interests include tennis, sailing, and collecting PEZ dispensers.


Darren Tyo – Director, eCommerce

Darren Tyo joined Philip J. Boren, Inc. in April 2019.  Darren brings over 30 years’ experience working in the automotive retail aftermarket.  Prior to PJB, he worked at CSK Auto, O’Reilly Auto Parts, Carquest.  He most recently worked at Amazon holding the position of Manager of Vendor Management overseeing teams on both the Automotive storefront and Prime Video.  Darren thrives on cultivating business growth and maximizing sales opportunities.

Darren’s other interests include traveling, hunting, fishing, and trying new local restaurants


Zach Morales – Account Manager

Zach Morales joined Philip J. Boren, Inc. in August 2017. Prior to joining PJB, he worked at Microsoft, Sprint, and Bell Creek Studio, as an analyst, lead sales representative, and a marketing consultant respectively. He loves unique challenges that enable him to be creative. He graduated from Western Washington University with a B.A. in Business Administration, Marketing Concentration, and also studied audio engineering at Fairhaven College.

Zach’s other interests include eating well, being active, music, and traveling.

Jay Parkes – Account Manager

Jay Parkes joined Philip J. Boren, Inc. in April 2019.  Jay has over 12 years’ experience working in digital marketing and eCommerce focused on developing client relationships to help execute against various marketing objectives.  He has a background in sales, relationship management, marketing operations, business development, and project management working for tech companies in the Seattle area.

Jay’s other interests include traveling, sports/outdoors (skiing, fishing, golfing, hiking), and trying new restaurants.

Aaron Paul – Account Manager

AARON-PAULAaron Paul joined Philip J. Boren, Inc. in April 2016. He brings over 10 years of experience in customer service, and 6 years in the world of eCommerce and website management. Prior to joining PJB, Aaron worked for two of the largest sports organizations in their respective leagues. Aaron graduated with a Bachelors in Business Administration from Eastern Washington University.

Aaron’s other interests include football, camping, music, computers and anything food related


Alexis Colter – Associate Account Manager

Alexis Colter joined Philip J. Boren Inc. in July 2018. She has a background working in Marketing, Retail, with emphasis in small business. She brings a diverse educational and professional background that makes her adaptable to any situation. She holds a degree in History from the University of Washington.  She also studied Fashion Business Management at the Fashion Institute of Technology in New York City.

Alexis’ other interests include: Being surrounded by the people she loves, cinema, trying new restaurants and of course; coffee!

Ben Gose – Marketing Manager

Ben Gose joined Philip J. Boren, Inc. In May of 2019. Ben brings a strong background in advertising, e-Commerce and technology. Prior to PJB, Ben worked at Zipwhip, (a SaaS startup in Seattle) and Amazon (5 years).  He has extensive experience in e-commerce management, marketing, advertising and channel management, serving as an account executive on the Amazon Advertising team. Ben’s strengths lie in creative CPC strategies that help brands achieve profitable growth and reach new customers. Ben earned a BA in Cultural Anthropology with a minor in Political Science from Western Washington University.

Ben’s other interests include playing guitar in his band, streaming video games on Twitch, playing Dungeons and Dragons and going on backpacking adventures.


Chris Ramstad – Site Merchandising Manager

Chris Ramstad joined Philip J. Boren, Inc. in July 2019.  Chris brings 10 years of sales and project management experience to the PJB team.  He recently was an e-Commerce Specialist at Baden Sports, building and overseeing Amazon and other online accounts. Prior experience includes tenures at Zillow Group and Lids Corporations (Nike Team Specialist).  Chris graduated from Washington State University with a bachelor’s degree in Sports Management.

Chris’s other interests include golf, travel, attending sporting events, and discovering new restaurants.

Data Science Team

Stan Dotloe – Director, Data Science & Analytics

Stan joined Philip J. Boren, Inc. in August 2017. He has a passion for uncovering actionable insights through advanced analytics and data visualizations. Stan has conducted comprehensive training and brought award winning machine learning solutions to companies of all sizes. Stan comes to us from Northwest Cadence where he was the Data Science Practice Lead. Prior to that he was the Application Lifestyle Management Developer. Stan graduated from Pacific Lutheran University with a Bachelor of Science, focusing on Computer Science and Mathematics.

Stan’s other interests include reading, home automation, and resistance training.

Alexandra Pawlak – Software Developer

Alexandra Pawlak joined Philip J. Boren, Inc. in September 2018. She has a background in customer service and ecommerce retail. Alexandra holds a Master of Science in Computer Science and Systems with a focus in Data Science from the University of Washington. Her graduate projects included advanced analytics and IoT.

Alexandra’s other interests include baking, reading, Whirlyball, and home improvement projects.

Administration Team

Emmy Murano – Controller

Emmy Murano joined Philip J. Boren, Inc. in December 2017. She brings over 20 years of public and corporate accounting experience. Emmy has worked at various companies – large and small, but found her true passion is working for privately held companies where she could implement ideas for improving processes and procedures. Emmy graduated from California State University, Northridge with a B.S. in Business Administration with an option in Accounting and is a California CPA (inactive).

Emmy’s other interests include dog rescue, home remodeling, and playing board games.

Patty O’Dea – Office/Project Manager

Patty joined Philip J. Boren, Inc. in March 2017. Prior to joining PJB, Patty worked for over 15 years with The Hertz Corporation where she supported accounts encompassing mid-size up to Fortune 500 accounts. Patty brings extensive experience in customer service, sales, and account management. Patty graduated with a B.S. in Business Management from Portland State University.

Patty’s other interests include hiking and watching football.